Forget Resolutions, Make CHANGE Happen – a post for authors, readers, and bloggers.

posted in: Jessica Jefferson | 8

In January 2015, the authors of Embracing Romance will be featuring some of their plans for the upcoming year.  But how do plans become a reality?


A few times a month, I work with a healthcare system in the areas of performance improvement and strategy.  Mild mannered stiff in a suit by day, romance author by night.  You’d think the two jobs couldn’t be more different, except surprisingly they’re not.

Most people hear the word strategy and think about war or big business.  But, strategy is everywhere. Well, not everywhere – but it should be.  No matter what you do – if you’re a stay at home domestic goddess or an award-winning, best-selling author – YOU NEED A STRATEGY.

New Year’s Day is coming up.  Which means it’s that time of year where we all make resolutions.  How many of you vowed that 2014 was your year to get in shape?  If you didn’t raise your hand, you may just be lying or else you’ve been blessed with a fabulous metabolism.

Every year I say the same thing – this is the year I’m going to get in shape and become a swimsuit model.  Please note my sarcastic tone.  Only, it’s a rare treat that I start the next year any lighter than I ended the last.  So, what happened?  Where did I go wrong?

First, we’re talking resolutions when we should be focusing on goals.  You know, that whole long journey starts with a single step idea?  You can’t have life-altering change without hitting some milestones along the way.  So, set goals instead of resolutions this year.

But just having a goal isn’t enough, you need to have a strategy.  Make more money, write that contemporary you’ve been thinking about, read 200 books, make all your deadlines – those aren’t strategies.  They’re goals, but without the strategy to make them happen, they won’t.

The first step is setting the vision – coming up with the big picture.  What do you want to happen?  Do you want to be a better author?  What does that entail?  You want to increase your readership?  How do you do that?

Next, set objectives for yourself.  If you’re looking to increase the number of subscribers to your blog, ask yourself what you need to do to make that happen.  Do you need to increase the number of posts, do you need to feature more guest authors?  Create the objectives that will feed up to that overall vision.  If you’re trying to be a better author, how do you do that?  Maybe your objective should be to attend more conferences, or find a critique partner.

Come up with the initiatives that will make your objectives happen.  What conferences are you attending – put down their names.  If you want to write more books, then perhaps one of your initiatives should be making a weekly or daily word count.  Maybe you want to write twelve newsletters a year? Maybe you want to guest post on a dozen different blogs?

So, at this point you have a pretty good plan.  Your strategy is developed.  But, you’re not finished.  How do you hold yourself accountable to this strategy?  You need to take your objectives and put numbers around them.  If you’re trying to increase sales, and you’ve developed a strategy to make that happen, then you should track your sales.  If you’re not making your goal, then ask yourself why not.  Maybe your plan isn’t working and you need to change it up.  The most important thing you can do is make it something you monitor at least once a month, if not more frequently.  Think about weight loss – you’re not going to wait until December 31st to weigh yourself to see if you’ve lost weight?  You’re going to weigh yourself weekly.  Try and create metrics to hold yourself accountable by and track your progress.

Now, you have a strategy that is capable of real change.  Take it and put it on paper, show all your friends and family.  Transparency is one of the greatest motivators, secondary only to peer pressure.


Follow Jessica Jefferson:

Jessica Jefferson makes her home in Almost-Chicago with her husband, nine and three year old girls, guinea pigs, and English bulldog Pete. When she's not busy trying to find middle-ground between being a modern career woman and Suzy-Homemaker, she loves to watch "Real Housewives of [insert city here]" and performing unnecessary improvements to her home and property. Jessica writes Regency-era historical romance with a modern twist, infused with humor. She always tries to create endearingly flawed heroes and one of a kind heroines that you'll want to continue knowing long after you read the last page. Fall in love with romance again...

8 Responses

  1. hollybushbooks

    I want to lose weight this year and your post is very motivational! I tend to work with specific goals and plans for my work life, including writing for the most part, but exercise and dropping pounds? Blech. I’m terrible at it. I eat a donut and weigh myself. I ride my exercise bike and weigh myself. A swimsuit model? I’d settle for fitting my arse in one first!

    • Jessica Jefferson

      I’m a chronic over-weigher. The AHA BetterU Challenge this year helped me reduce the number of times I weigh myself, but I tend to weigh myself more than once a week which isn’t necessarily healthy. Ugh. Swimsuits.

  2. Alyssa Alexander

    What a great post! I tend to make my goals too big, without giving myself that overall strategy necessary to meet those goals. Hence my failure to shed those pounds every year! Thanks for the tips, and the reminder to have a strategy

    • Jessica Jefferson

      We have a yearly family strategy meeting – it’s by far the most ridiculous thing we do. I had a strategy for potty training my 3 year old, but somehow forget to come up with one when establishing things like my author brand!

  3. Sandra Owens

    Great post, Jessica. Although I don’t necessarily need to lose a lot of weight, I need a strategy for getting out from behind my desk just because it’s a healthy thing to do. So, after reading this, I’m developing a strategy to do just that! 🙂

    Happy New Year!!!

    • Jessica Jefferson

      I think it’s particularly difficult to leave your job at the door when you actually love what you do. But, balance is important.
      Let me know when you figure out how to accomplish that 🙂